Obay V-Commerce

Connected to local, independent veterinary care.

Cenvet partners with Obay, a vet supported, direct to consumer online platform that allows your clients to purchase trusted, vet recommended products online.

Obay is the ideal solution for independent vet clinics. Your recommendation keeps revenue in your clinic while ensuring your clients have access to the best possible products in nutrition, flea and tick, dental care, behaviour, training aids, and everyday essentials.

Clients are buying products you know, trust, and recommend. Obay acts as an “endless aisle” for your clinic, giving clients convenient access to the right products, while reinforcing your professional guidance and keeping spend connected to local, independent veterinary care.

LEARN MORE
Two warehouse staff wearing orange high-visibility vests stand at a workstation, reviewing paperwork and information on a computer screen inside a busy warehouse with shelving and boxed inventory in the background.

An extension of the clinic relationship

Obay is designed to support the connection between vets and their clients, not replace it. Product decisions remain guided by the clinic, with clients accessing Obay using a unique clinic code provided by their vet.

This allows clients to reorder trusted products at home without questioning where to buy or searching for alternatives online. The recommendation stays with the clinic, and care continues beyond the appointment without adding pressure to the front desk or consult rooms.

Supported by Cenvet, simple for clinics

Obay is backed by Cenvet’s national distribution network, ensuring orders are handled reliably and delivered professionally. Clinics do not need to manage stock, fulfilment or delivery for Obay orders.

Your Cenvet representative supports the setup and ongoing use of Obay, making sure it fits smoothly into how your clinic already operates. It is a practical way to protect vet-only products, support compliance, and offer clients convenience without compromising control.

Cenvet solutions - helping your clinic thrive

We deliver more than products. We provide the systems, support, and rewards that help independent veterinary practices grow stronger every day.

Service Promise

Reliable delivery and clear communication that keep your clinic running smoothly.

Learn More

Cenvet Pulse

Timely updates and insights that help you plan ahead with confidence.

Learn More

Purchase Assist

Practical support that helps you choose alternatives and manage supply with ease.

Learn More

CenSational Plus

A rewards program that adds value to your everyday purchasing.

Learn More

Obay V-Commerce

Simple online ordering that fits naturally into your clinic workflow.

Learn More

We make switching
wholesalers easy

Switching veterinarian wholesalers shouldn’t disrupt your clinic. We understand that unhooking systems, retraining staff, and protecting vital drug supply all feel risky when patients rely on you every day. That’s why our process is built to remove the stress and downtime that make change hard.

Cenvet handles the heavy lifting for you. We assess your purchase history, map and barcode stock, train your team, and plan every step before go live. You stay stocked and supported from day one with reliable delivery, clear communication, and a dedicated rep who knows your clinic.

We stock all your trusted brands

Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients
Clients

Client Success Stories

Hear directly from the clinics that have partnered with Cenvet.
Learn how our reliable service, tailored support, and efficient supply solutions have helped independent practices grow, succeed, and operate more effectively.

Kirrawee Veterinary Hospital

Kirrawee Veterinary Hospital is a long-standing, high-demand clinic. This case study shows how the Cenvet App reduced admin and improved daily ordering efficiency.

Learn More  
Fluffy buddy of humans visiting vet

The Corner Vet

The Corner Vet is a companion animal clinic in Melbourne’s inner north west, serving a well-established community alongside an increasing number of young families moving into the area

Learn More  

Swanbourne Veterinary Centre

Swanbourne Veterinary Centre is a well-established small animal practice in Perth’s western suburbs, trusted by generations of pet owners for their quality of care and personal approach.

Learn More  

Glenhuntly Road Veterinary Clinic

Glenhuntly Road Veterinary Clinic is a well-established small animal practice in Melbourne’s south east, providing care for dogs, cats, and rabbits from Glen Huntly and the surrounding suburbs.

Learn More  

Cat Haven

Cat Haven is Western Australia’s largest cat welfare facility and the state’s only open admission shelter.

Learn More  

Become a Cenvet clinic today

Join the Cenvet network and gain a partner who understands the demands of running an independent practice. With our reliable service, tailored support, and straightforward solutions, we make it easier to run your clinic with confidence and focus on what matters most.

    Upload Files .png, .jpg, .jpeg, .pdf, .doc, .docx.

    FAQs

    Questions come up when you’re running a busy clinic, and getting answers should be simple. Whether you’re joining Cenvet, placing your first order, or looking for support, we’re here to help. Find straightforward answers to the most common questions from independent vets.

    What is Obay V-Commerce?
    Obay V-Commerce is an online platform that allows veterinary clinics to offer clients access to vet-only and clinic-recommended products for home delivery.
    Are Obay products available to the general public?
    No. Obay products are accessed through veterinary clinics. Clients use a clinic-specific code, which helps protect vet-only ranges from being widely discounted or sold elsewhere online.
    Does Obay replace in-clinic product sales?
    No. Obay complements in-clinic sales by giving clients a convenient option to reorder trusted products between visits, without undermining the clinic relationship.
    Does the clinic manage orders and delivery?
    No. Orders are fulfilled through Cenvet’s distribution network. Clinics do not need to handle packing, delivery or logistics.
    How does Obay benefit the clinic?
    Obay helps clinics protect vet-only products, support client compliance, and extend care beyond the consult without increasing workload or operational complexity.